The Nielsen Scarborough USA+ dataset is available in with a subscription. Use it to build national campaigns, develop stronger brand identity, formulate market penetration strategy, discover consumer targets that might provide potential growth, and analyze national consumer trends. With over 210,000 adults surveyed annually, you can dive deep into consumer patterns, brands and cross-media usage.

Scarborough USA+ is the aggregate of the 77 top-tier local markets that Scarborough surveys along with an additional sample taken from the balance of the United States.

When you select a market from the Scarborough USA+ dataset, you get the latest PRIME Lingo® release of the survey for the market.

Last Updated: 8/3/2018, 5:07:16 PM