Rhiza includes Nielsen Ad Intel Local Spot TV data. Use this data to track ad spending across local TV and answer questions like:

• Who is advertising on your station? Of those industries or specific companies, who's spending the most?
• Conversely, who is NOT advertising on your station?
• What does the overall advertising landscape look like in your DMA? Who are the top advertisers and advertising industries? How much did they spend?

Add this information to your sales pitch to help your client evaluate his or her current strategy and find opportunities for growth.

See the Ad Intel Glossary and other materials on the Ad Intel Client Learning Site for detailed information about this dataset.